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Charge Media

01Diagnose

Find what’s holding growth back. Then map the fix.

The Growth Audit turns everything learned in Discovery into a clear picture of where the business stands, what’s constraining it, and a prioritized roadmap for what to do about it.

Book a Discovery Call See the Growth System
What you receive

Know what you’re buying before you buy it.

Every audit ends in the same shape: where you are, where you’re going, what’s in the way, and what to do in which order.

Sample Growth Audit Illustrative example — not a client

Current revenue

$3.2M

Goal

$5M

Gap to close $1.8M

Current growth metrics

  • Traffic Healthy
  • CAC High
  • Conversion rate Below target
  • AOV Healthy
  • Repeat purchase Weak
  • Email revenue Below target

Primary constraints

  1. 1 Conversion
  2. 2 Retention
  3. 3 Creative fatigue

Recommended priorities

  1. Month 1 Tracking and conversion fixes
  2. Months 2–3 Creative testing and acquisition improvements
  3. Months 4–6 Retention and lifecycle marketing
  4. Months 7–9 Scale the proven channels
What we examine

The whole customer journey, not one channel.

Depending on the business, any or all of these eight areas.

  • 01

    Acquisition

    Are you buying the right attention at the right price?

    • Paid media
    • Organic and search
    • Social
    • Referral and partnerships
    • Influencer activity
    • Traffic quality

  • 02

    Creative

    Does the creative earn the click and set up the sale?

    • Ad and social creative
    • Messaging and hooks
    • Offers
    • Product positioning
    • Content formats

  • 03

    Website & ecommerce

    Does the site make buying easy?

    • UX and navigation
    • Product and collection pages
    • Landing pages
    • Mobile experience
    • Site speed
    • Merchandising

  • 04

    Conversion

    Where do buyers drop out, and why?

    • Funnel drop-off
    • Cart abandonment
    • Checkout completion
    • Landing page performance
    • Offers and promotions

  • 05

    Economics

    Is each customer profitable, and how quickly?

    • CAC, CPA, CPL
    • ROAS
    • AOV and LTV
    • Contribution margin
    • Repeat purchase behavior

  • 06

    Retention

    Do customers come back?

    • Email and SMS
    • Customer lifecycle
    • Upsell and cross-sell
    • Replenishment
    • Loyalty

  • 07

    Analytics

    Can you trust the numbers you’re deciding on?

    • Tracking and pixels
    • GA4 and ecommerce events
    • Attribution
    • CRM data
    • Reporting and dashboards

  • 08

    Technology

    Is the stack helping or getting in the way?

    • Ecommerce platform
    • CRM and email platform
    • Advertising stack
    • Automation
    • Customer service systems
Prioritization

Ranked by impact, not by department.

Every finding is scored for business impact against effort. The roadmap starts in the top-right corner.

  • Plan

    High impact, high effort

    e.g. Rebuild the product page template

  • Do first

    High impact, low effort

    e.g. Fix broken checkout tracking

  • Avoid

    Low impact, high effort

    e.g. Replatform for a minor feature

  • Later

    Low impact, low effort

    e.g. Refresh secondary email templates

The roadmap

90 days of priorities. Nine months of plan.

What needs to change, why, what comes first, who’s involved, and how it will be measured.

  1. 01 Current state Where the business is today, measured, not assumed.
  2. 02 Growth constraints What is actually limiting growth, and why.
  3. 03 Prioritized opportunities Ranked by business impact and effort.
  4. 04 90-day priorities The fastest path to measurable improvement.
  5. 05 Nine-month roadmap What happens next, who owns it, how it is measured.
Yours to keep

You get the plan whether you hire us to execute it or not.

Hand it to your own team, or have us run it through a Growth Partnership.

Next step

Every Growth Audit starts with a Discovery Call.

No pitch deck. No predetermined solution. If an audit isn’t the right next step, we’ll say so.

Book a Discovery Call See the Growth System